class: middle, inverse .leftcol30[ <center> <img src="https://madd.seas.gwu.edu/images/logo.png" width=250> </center> ] .rightcol70[ # Week 5: .fancy[Intro to surveydown] ### <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:white;overflow:visible;position:relative;"><path d="M243.4 2.6l-224 96c-14 6-21.8 21-18.7 35.8S16.8 160 32 160v8c0 13.3 10.7 24 24 24H456c13.3 0 24-10.7 24-24v-8c15.2 0 28.3-10.7 31.3-25.6s-4.8-29.9-18.7-35.8l-224-96c-8-3.4-17.2-3.4-25.2 0zM128 224H64V420.3c-.6 .3-1.2 .7-1.8 1.1l-48 32c-11.7 7.8-17 22.4-12.9 35.9S17.9 512 32 512H480c14.1 0 26.5-9.2 30.6-22.7s-1.1-28.1-12.9-35.9l-48-32c-.6-.4-1.2-.7-1.8-1.1V224H384V416H344V224H280V416H232V224H168V416H128V224zM256 64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg> EMSE 6035: Marketing Analytics for Design Decisions ### <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:white;overflow:visible;position:relative;"><path d="M304 128a80 80 0 1 0 -160 0 80 80 0 1 0 160 0zM96 128a128 128 0 1 1 256 0A128 128 0 1 1 96 128zM49.3 464H398.7c-8.9-63.3-63.3-112-129-112H178.3c-65.7 0-120.1 48.7-129 112zM0 482.3C0 383.8 79.8 304 178.3 304h91.4C368.2 304 448 383.8 448 482.3c0 16.4-13.3 29.7-29.7 29.7H29.7C13.3 512 0 498.7 0 482.3z"/></svg> John Paul Helveston ### <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:white;overflow:visible;position:relative;"><path d="M152 24c0-13.3-10.7-24-24-24s-24 10.7-24 24V64H64C28.7 64 0 92.7 0 128v16 48V448c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V192 144 128c0-35.3-28.7-64-64-64H344V24c0-13.3-10.7-24-24-24s-24 10.7-24 24V64H152V24zM48 192H400V448c0 8.8-7.2 16-16 16H64c-8.8 0-16-7.2-16-16V192z"/></svg> September 24, 2025 ] --- class: inverse # Quiz 1 <div class="countdown" id="timer_48853a96" data-warn-when="30" data-update-every="1" tabindex="0" style="top:0;right:0;font-size:3em;"> <div class="countdown-controls"><button class="countdown-bump-down">−</button><button class="countdown-bump-up">+</button></div> <code class="countdown-time"><span class="countdown-digits minutes">12</span><span class="countdown-digits colon">:</span><span class="countdown-digits seconds">00</span></code> </div> .leftcol[ ## Write your name on the quiz! ## Rules: - Work alone; no outside help of any kind is allowed. - No calculators, no notes, no books, no computers, no phones. ] .rightcol[ <br> <center> <img src="https://github.com/emse-p4a-gwu/2022-Spring/raw/main/images/quiz_doge.png" width="400"> </center> ] --- class: inverse, middle # Week 5: .fancy[Intro to surveydown] ### 1. surveydown basics ### BREAK ### 2. Conjoint survey components --- class: inverse, middle # Week 5: .fancy[Intro to surveydown] ### 1. .orange[surveydown basics] ### BREAK ### 2. Conjoint survey components --- class: middle, center # Follow along with<br>[this workshop](https://jhelvy.github.io/2025-surveydown-workshop/) on surveydown --- class: inverse, middle # Week 5: .fancy[Intro to surveydown] ### 1. surveydown basics ### BREAK ### 2. .orange[Conjoint survey components] --- # 3 Parts <br> - ### **Part 1**: Intro - ### **Part 2**: Conjoint questions - ### **Part 3**: Other / demographic questions --- # 3 Parts <br> - ### **Part 1**: Intro --> .red[screen for target population] - ### **Part 2**: Conjoint questions --> .red[screen for random answers] - ### **Part 3**: Other / demographic questions --- # .center[Think of your survey as a _conversation_] <br> - Include "transition" pages (e.g. Great job! Now we'll ask you about...) --- class: middle, center, inverse # **Part 1**: Intro --- class: center # Start with a welcome page <center> <img src="images/1welcome page.png" width=800> </center> --- class: center, middle .leftcol30[ # Consent form ] .rightcol70[ <center> <img src="images/2consent.png" width=500> </center> ] --- class: center ## **Eligibility questions**: who is your target population? ### .red[_Filter out respondents here_] <center> <img src="images/3filter.png" width=700> </center> --- class: middle, center, inverse # **Part 2**: Conjoint questions --- class: middle, center # Education information <center> <img src="images/5education1.png" width=700> </center> --- class: center # Education information .leftcol[ <center> <img src="images/5education2.png"> </center> ] .rightcol[ <center> <img src="images/5education3.png"> </center> ] --- ## .center[Can be helpful to provide relative comparisons] Weight: - 1/2 lbs (similar to 1 cup water) - 8 lbs (similar to 1 gallon of milk) --- class: center # Conjoint intro <center> <img src="images/6conjoint_intro1.png" width=800> </center> --- class: center ## Practice conjoint (also attention check) ### .red[_May also filter out respondents here_] <center> <img src="images/7conjoint_practice.png" width=550> </center> --- class: center # Transition to actual conjoint questions <center> <img src="images/8conjoint_intro2.png" width=700> </center> --- class: middle .leftcol40[ # Conjoint questions ### .red[_May also filter out respondents at the end_] (e.g. chose all same answers) ] .rightcol60[ <center> <img src="images/9conjoint.png" width=600> </center> ] --- class: middle, center, inverse # **Part 3**: Other / demographic questions --- class: center # Transition <center> <img src="images/10wrap_up.png" width=700> </center> --- class: center # Critical respondent information <center> <img src="images/4critical_info.png" width=900> </center> --- class: center # Demographic / other questions <center> <img src="images/11demo.png" width=500> </center> --- class: center # Finale <center> <img src="images/12end.png" width=900> </center> --- class: inverse, center, middle # [Blog post on conjoint in surveydown](https://surveydown.org/blog/2024-08-28-choice-based-conjoint-surveys-with-surveydown/) -- # [Project survey plan](https://madd.seas.gwu.edu/2025-Fall/project/2-survey-plan.html) -- # Sign up for meeting slot next week<br>(link in #project channel)