EMSE 6035: Marketing Analytics for Design Decisions

This is the course website for the EMSE graduate course “Marketing Analytics for Design Decisions” at the George Washington University. The course teaches analytical tools to inform design decisions in an uncertain, competitive market; topics include consumer choice modeling, programming in the R programming language, survey design, conjoint analysis, optimization, market simulation, and professional communication skills.

Choose from the menu to view the course site for a particular semester or to view the showcase of prior student projects.