Rubric: Final Analysis

EMSE 6035: Marketing Analytics for Design Decisions, Fall 2021

40 Total Points

Category Excellent Good Needs work
Organization & Formatting 5
All formatting guidelines are followed.
4
Most formatting guidelines are followed; only one or two components from the template are missing.
3
Most formatting guidelines are followed; several components from the template are missing or incomplete.
Data Analysis 15 / 14
All analysis requirements are followed, including data cleaning, modeling, and analysis, and all modeling and analysis is correctly specified. Code runs without error and results can be fully reproduced.
13 / 12 / 11
Most analysis requirements are followed, including data cleaning, modeling, and analysis. There may be some small errors in modeling or interpretation, but these errors do not have a strong effect on outcomes or conclusions. Code might contain a few errors, but the results can still be reproduced with a few fixes.
10 / 9 / 8 / 7 / 6 / 5
Some of the analysis requirements components are incomplete or missing, including data cleaning, modeling, and analysis. Interpretation or modeling is incorrect or mis-specified, leading to errors in conclusions. Code contains multiple significant errors and results cannot be reproduced, even with efforts to correct errors.
Report Contents 15 / 14
All report guidelines are followed, including the introduction, descriptions of the survey and modeling / analysis, and results and recommendations / conclusions are clear and justified by results.
13 / 12 / 11
Most report guidelines are followed, including the introduction, descriptions of the survey and modeling / analysis; results and recommendations / conclusions are perhaps unclear or missing important details, but are still largely supported by the modeling results.
10 / 9 / 8 / 7 / 6 / 5
Several report guidelines are not followed, including the introduction, descriptions of the survey and modeling / analysis; results and recommendations / conclusions are unclear or missing, or are not supported by the modeling results. Some components are incomplete or missing.
Appendix 5
Appendix of the full survey is included.
4
Appendix of the full survey is included, but some parts of the survey may be missing.
3
No appendix of survey included