Rubric: Final Survey

EMSE 6035: Marketing Analytics for Design Decisions, Fall 2021

35 Total Points

Category Excellent Good Needs work
Organization & Formatting 5
All formatting guidelines are followed.
4
Most formatting guidelines are followed; only one or two components from the template are missing.
3
Most formatting guidelines are followed; several components from the template are missing or incomplete.
Survey Content 10 / 9
Rmd files are complete and compile without error to html pages. All referenced files are on the web (not local).
8 / 7 / 6
Rmd files are complete and compile to html pages mostly without error (may need one or two small fixeds). All referenced files are on the web (not local).
5 / 4 / 3
Rmd files are incomplete and / or missing, and they require multiple fixes to compile into html files. References local files that are not yet on the web.
Conjoint Questions 10 / 9
Randomized conjoint questions render on live formr survey without error.
8 / 7 / 6
Randomized conjoint questions render on live formr survey with only one or two errors (e.g. image load fail).
5 / 4 / 3
Randomized conjoint questions have major issues rendering on the live formr survey. Page load fails or content is displayed in an unintelligle manner.
formr 10 / 9
Entire survey renders on live survey without errors, user can get to end and questions are clear and understandable.
8 / 7 / 6
The survey contains one or two errors when rendering in formr, but the user can still get to the end of the survey.
5 / 4 / 3
An error page displays preventing continuation in the survey, or multiple major errors exist in the survey making it difficult to understand the questions.