| Category | Excellent | Good | Needs work |
|---|---|---|---|
| Organization & Formatting |
5 All formatting guidelines are followed; YAML is correct with all team members listed. |
4 Most formatting guidelines are followed; YAML is correct with all team members listed. |
3 Several or all formatting guidelines not followed; YAML contains elements that arenโt updated from the template. Some template text / content remains in submitted proposal. |
| Abstract |
5 Abstract clearly defines the product, product attributes, and design decision variables. |
4 Abstract defines the product, product attributes, and design decision variables, but some components are unclear. |
3 Abstract is missing a component: product, product attributes, or design decision variables. |
| Introduction |
5 Includes a description of the product with some background content and a picture / diagram. |
4 Includes a description of the product with limited background content and a poor quality picture / diagram. |
3 Includes a description of the product with little to no background content and / or is missing a picture / diagram. |
| Market Opportunity |
10 / 9 Clearly identifies customer, competitors, and estimated market size. |
8 / 7 / 6 Identifies customer, competitors, and estimated market size, but parts are unclear. |
5 / 4 / 3 Section is missing a key component: customer, competitors, or estimated market size. |
| Product Attributes & Decision Variables |
10 / 9 All product attributes and decision variables are listed; metrics and level ranges are specified; diagram is appropriately labeled; model relationships table is well-defined. |
8 / 7 / 6 All product attributes and decision variables are listed; metrics and level ranges are not all specified; diagram is poorly labeled; model relationships table not well-defined. |
5 / 4 / 3 Product attributes and decision variables are listed, but some key ones are missing; metrics and level ranges are not specified; diagram is not labeled; model relationships table is poorly-defined or missing. |
| Questions |
5 Includes at leaset three thoughtful questions. |
4 Includes one or two thoughtful questions. |
3 Includes few or no questions. |
| Writing Quality |
5 Writing is clear, concise, and logically-structured; ideas are easily understood. |
4 Writing is clear but verbose and the structure could be improved; ideas are mostly easily understood. |
3 Writing is not clear, verbose, and poorly-structured; ideas are not easily understood. |