Rubric: Survey Plan

EMSE 6035: Marketing Analytics for Design Decisions, Fall 2021

35 Total Points

Category Excellent Good Needs work
Organization & Formatting 5
All formatting guidelines are followed; YAML is correct with all team members listed; Rmd compiles to html.
4
Most formatting guidelines are followed; YAML is correct with all team members listed; Rmd might require one fix to compile to html.
3
Several or all formatting guidelines not followed; YAML contains elements that arenโ€™t updated from the template; Rmd requires mutliple fixes to compile to html.
Target Population 10 / 9
Target population clearly identified; fielding strategy is discussed; eligibility requirement question text is specified.
8 / 7 / 6
Target population identified, though may need to be refined; fielding strategy is discussed; eligibility requirement question text needs to be refined.
5 / 4 / 3
Target population unclear; fielding strategy missing; eligibility requirement question text needs to be refined or is missing.
Conjoint Questions 10 / 9
Exact conjoint question text is clear and specific; table of all attributes are included.
8 / 7 / 6
Conjoint question text could be improved; table of all attributes are included with some attributes missing.
5 / 4 / 3
Conjoint question text is missing or poorly written / unclear; table of all attributes is missing or unclear.
Other Content 10 / 9
All required survey components are specified with clear, precise question text included.
8 / 7 / 6
Some but not all required survey components are specified.
5 / 4 / 3
Missing multiple of the required survey components, question text is unclear.