FutStat - Final Analysis

The Soccer Training App

Abstract

Our team is studying a mobile application in development that aims to provide value to soccer players in the U.S. belonging to the 14-29 age demographic. The objective of our study was to understand the combination of application features and price most desirable to users within this demographic. From our final survey analysis, we determined that inclusion of the training program feature was most critical to optimize market share over competitor applications.

Introduction

FutStat is a new mobile application designed to help soccer players across the United States improve their game through a variety of training features. Our team saw that there was a pressing lack of options for high school, university, and post-university soccer players looking for programs to enhance their skill set and decided to act. Our app gives players access to personalized training and workout routines, individualized meal plans, gamification features & leaderboards, In-App Counseling, and Combined Training Sessions. In order to gain better insight into our target customer group and their views on these features, we set out to design a comprehensive survey on FutStat: The Soccer Training App.

Survey Design

Eligibility Requirements

In designing our survey, we carefully designed the eligibility criteria to ensure relevance and meaningful insights. First, respondents should fall within the 14 to 29 age range, as younger individuals may face challenges affording our app, while those over 30 might exhibit lower interest levels. Secondly, active participation in soccer is a prerequisite, reflecting our focus on engaged players. Lastly, a genuine interest in game improvement is key, filtering out those with purely recreational motivations.

Respondent Information

• We started our final survey with a common knowledge test question to see if our survey participants really had any interest in soccer.
• In our next section, we started by gathering information on our respondents age group. This question was implemented to give us critical data in our final survey on which sub-demographic within our target audience is most critical to our products success.
• We also collected data on our respondent’s gender.
• Further, to get an idea of user’s soccer background, we asked respondents on how they’d describe their soccer level, how often they played soccer, and the positions they either played, or were interested in getting better at.
  
• We then asked respondents if they currently used any existing soccer-training related apps. Near the end of our survey, we also asked respondents on their monthly expenditure on mobile apps, the average time they spend per day on mobile learning apps, and the type of device they use.
• Finally, we also surveyed users on their annual household income to get a better understanding of the financial demographic our users were in.

Educational Material

Firstly, we provided our respondents with a short, generalized description of our application on our survey welcome page. In our Educational Information section, we provided users with a description of each feature provided within our application. These were shortened from our pilot server for the sake of clarity.

In addition, for each feature, we provided a detailed graphic design showcasing a mock-up of what our app screen might look like for a typical user experience of that feature which made our features far easier to visualize from an outside perspective. For example, we included the graphic below for the personalized training feature: