| 1 |
Aug 31 |
Getting Started
Class orientation, intro to R, workflow, packages |
Introductions
Introductions to each other and potential projects |
Data Wrangling
Due: 09/06 |
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| 2 |
Sep 07 |
Data Wrangling
Importing, wrangling, and summarizing data in R |
Decision Variables
Distinguishing between decision variables and product attributes |
RMarkdown & Plotting
Due: 09/13 |
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| 3 |
Sep 14 |
RMarkdown & Plotting
Intro to "literate programming" with RMarkdown and plotting with {ggplot2} |
Project Scope
Defining attribute levels, target survey population, competitors |
Intro to formr
Due: 09/20 |
Proposal
Due: Sep 25 |
| 4 |
Sep 21 |
Intro to formr
Designing and implementing surveys in formr |
Survey Plan 1
Overview of survey plan, work on proposals |
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| 5 |
Sep 28 |
No Class - Team Meetings |
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Conjoint Surveys in formr
Due: 10/04 |
Survey Plan
Due: Oct 04 |
| 6 |
Oct 05 |
Conjoint Questions
Generating conjoint questions in R, implementing in formr |
Survey Plan 2
Begin implementing survey plan in formr |
Utility Models
Due: 10/11 |
Pilot Survey
Due: Oct 18 |
| 7 |
Oct 12 |
Utility Models
Intro to utility models, discrete vs. continuous parameters, parameter coding |
Pilot Survey
Finish implementing pilot survey in formr |
Optimization & MLE
Due: 10/18 |
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| 8 |
Oct 19 |
Optimization & MLE
Optimization, maximum likelihood estimation |
Pilot Analysis 1
Import & clean pilot data, joins |
Uncertainty
Due: 10/25 |
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| 9 |
Oct 26 |
Uncertainty
Computing uncertainty in coefficient estimates |
Pilot Analysis 2
Reshaping data (tidy data), estimating models |
DOE & Power Analysis
Due: 11/01 |
Pilot Analysis
Due: Nov 06 |
| 10 |
Nov 02 |
DOE & Power Analysis
Designing your survey to reduce error |
Pilot Analysis 3
Refine attributes & levels, conduct power analysis, plot results |
WTP & Simulation
Due: 11/08 |
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| 11 |
Nov 09 |
WTP & Simulation
Computing WTP, WTP space models, market simulations |
WTP & Simulation
Compute WTP, define market simulations, finalize final survey |
Heterogeneity
Due: 11/15 |
Final Survey
Due: Nov 20 |
| 12 |
Nov 16 |
Heterogeneity
Modeling differences in preferences across sample population |
Heterogeneity
Estimate mixed logit and subpopulation models on pilot data |
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| 13 |
Nov 23 |
Thanksgiving - no class |
Final Survey Feilding
Collecting data for final survey |
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| 14 |
Nov 30 |
Class Review
Overview of course concepts |
Sensitivity Analyses
Compute sensitivity analyses |
Exam
Due: 12/05 |
Final Analysis
Due: Dec 11 |
| 15 |
Dec 07 |
Communicating Results
Go over exam solutions and also discuss tips for giving a good presentation |
Final Analysis Lab
In class time to work on final analysis |
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| 16 |
Dec 14 |
Final Presentations |
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Final Presentation
Due: Dec 14 |