1 
Aug 31 
Getting Started
Class orientation, intro to R, workflow, packages 
Introductions
Introductions to each other and potential projects 
Data Wrangling
Due: 09/06 

2 
Sep 07 
Data Wrangling
Importing, wrangling, and summarizing data in R 
Decision Variables
Distinguishing between decision variables and product attributes 
RMarkdown & Plotting
Due: 09/13 

3 
Sep 14 
RMarkdown & Plotting
Intro to "literate programming" with RMarkdown and plotting with {ggplot2} 
Project Scope
Defining attribute levels, target survey population, competitors 
Intro to formr
Due: 09/20 
Proposal
Due: Sep 25 
4 
Sep 21 
Intro to formr
Designing and implementing surveys in formr 
Survey Plan 1
Overview of survey plan, work on proposals 


5 
Sep 28 
No Class  Team Meetings 

Conjoint Surveys in formr
Due: 10/04 
Survey Plan
Due: Oct 04 
6 
Oct 05 
Conjoint Questions
Generating conjoint questions in R, implementing in formr 
Survey Plan 2
Begin implementing survey plan in formr 
Utility Models
Due: 10/11 
Pilot Survey
Due: Oct 18 
7 
Oct 12 
Utility Models
Intro to utility models, discrete vs. continuous parameters, parameter coding 
Pilot Survey
Finish implementing pilot survey in formr 
Optimization & MLE
Due: 10/18 

8 
Oct 19 
Optimization & MLE
Optimization, maximum likelihood estimation 
Pilot Analysis 1
Import & clean pilot data, joins 
Uncertainty
Due: 10/25 

9 
Oct 26 
Uncertainty
Computing uncertainty in coefficient estimates 
Pilot Analysis 2
Reshaping data (tidy data), estimating models 
DOE & Power Analysis
Due: 11/01 
Pilot Analysis
Due: Nov 06 
10 
Nov 02 
DOE & Power Analysis
Designing your survey to reduce error 
Pilot Analysis 3
Refine attributes & levels, conduct power analysis, plot results 
WTP & Simulation
Due: 11/08 

11 
Nov 09 
WTP & Simulation
Computing WTP, WTP space models, market simulations 
WTP & Simulation
Compute WTP, define market simulations, finalize final survey 
Heterogeneity
Due: 11/15 
Final Survey
Due: Nov 20 
12 
Nov 16 
Heterogeneity
Modeling differences in preferences across sample population 
Heterogeneity
Estimate mixed logit and subpopulation models on pilot data 


13 
Nov 23 
Thanksgiving  no class 
Final Survey Feilding
Collecting data for final survey 


14 
Nov 30 
Class Review
Overview of course concepts 
Sensitivity Analyses
Compute sensitivity analyses 
Exam
Due: 12/05 
Final Analysis
Due: Dec 11 
15 
Dec 07 
Communicating Results
Go over exam solutions and also discuss tips for giving a good presentation 
Final Analysis Lab
In class time to work on final analysis 


16 
Dec 14 
Final Presentations 


Final Presentation
Due: Dec 14 