Programming in R

Programming in R

• Programming for Analytics course website
• Grolemund, Garrett. “Hands-On Programming with R” [free online], [buy on amazon]
• Peng, Roger D. “R Programming for Data Science” [online - pay what you want]

Data Analysis in R

• Grolemund, Garrett and Wickham, Hadley. “R for Data Science” [free online], [buy on amazon]
• Peng, Roger D. “Exploratory Data Analysis with R” [online - pay what you want]
• 16 HOWTO’s, by Lingyun Zhang

RMarkdown

• Andrew Heiss’s Markdown guide
• 60 second markdown guide
• 10 minute markdown tutorial
• Markdown It: Quickly demo Markdown code.
• Table generator: Create tables and get export code for multiple formats.
• CMU RMarkdown guide (very detailed)

RStudio “Cheatsheets”

• All cheatsheets
• Data wrangling with the dplyr library
• Data visualization with the ggplot2 library
• RMarkdown

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EMSE 6035: Marketing Analytics for Design Decisions (Fall 2021)
Wednesdays | 6:10 - 8:40 PM | SEH 7040 | Dr. John Paul Helveston | jph@gwu.edu
LICENSE: CC-BY-SA