Due: Oct 12 by 11:59pm

Weight: This assignment is worth 3% of your final grade.

Purpose: The purpose of this assignment is to get familiar with utility models, which will be the underyling modeling framework we will use for constructing choice models.

Assessment: This assignment is graded using a check system:

Notice that this is essentially a pass/fail system. I’m not grading your writing ability and I’m not counting the number of words you write - I’m looking for thoughtful engagement.

1. Getting Organized

Download and edit this template when working through this assignment. Notice that this week’s template is a .Rmd file.

2. Readings

Next week we will start getting into choice modeling. I have pre-recorded videos covering most of the technical concepts we will use for estimating choice models in this Youtube playlist. Feel free to look ahead at concepts we’ll be covering over the next few weeks.

For this coming week, you should watch the first video:
Introduction to Choice Modeling

Take notes as you watch the video. Throughout the video, I ask practice questions at several places - you should answer to those questions as part of your reflection. You may submit your answers however you wish, e.g. hand-write them on paper and take a picture and / or type answers in your reflection .Rmd file.

Click here to download the slides in the video as a PDF.

If you are interested in more details about the logit model, see Chapter 3 (free pdf) of Kenneth Train’s book, “Discrete Choice Methods with Simulation”

3. Reflect, Knit, & Submit

Reflect on what you’ve learned and any questions or points of confusion you have about the basics of utility models. Is there anything that jumped out at you? Anything you found particularly interesting or confusing? After reflecting, do the following:

EMSE 6035: Marketing Analytics for Design Decisions (Fall 2021)
Wednesdays | 6:10 - 8:40 PM | SEH 7040 | Dr. John Paul Helveston | jph@gwu.edu